PRE-OPERATIVE STAGE

  



Pre-Operative Stage

  •  Business Planning
    Following the concept stage, HMI can assist in developing your business plan.  This   document will reflect strategies for addressing competition, attracting the market, controlling operating expenses, defining management and staffing structure, etc. This will clarify your operational goals and objectives of the hotel/resort.  

  • Market Planning
    HMI will assist you in creating a market plan that is workable, expandable, and adaptable to future changes in the market.  The plan will address key areas including pricing, promotion, product offering, and marketplace opportunities.  Components to be evaluated in the plan include: direct sales, advertising, public relations, and sales promotions. Click here for a sample outline in PDF format.

  •  Franchise Brand Support Coordination
    HMI will assist in coordinating support resources offered by the franchise brand selected for your hotel/resort to maximize your brand investment. 

  •  Pre-Opening Marketing
    HMI will assist in establishing a firm marketing foundation, prior to opening the doors, that will create positive market awareness.  This awareness will positively position your hotel/resort and create a strong image for your hotel/resort. 

  •  Management Selection
    The key to every hotel/resort is developing the proper management structure.  HMI will assist the hotel/resort owners in identifying and selecting the appropriate management structure option to operate your business successfully. 

  • Consultative Management Support
    HMI will offer professional management support to hotel/resort owners and management.  Hotel/resort owners can be as actively involved as desired to maintain control of their investment.  Continual professional hotel/resort management is assured to effectively guide your staff.
 

 

 

P.O. Box 510445 New Berlin, WI 53151-0445  (800) 657-0835
10014  Majestic Avenue #50 Fort Myers, FL 33913  (800) 657-0835
HMI@hospitalitymarketers.com