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COMPREHENSIVE MARKET OVERVIEW (PHASE II)
Preliminary Market Overview (Phase I) and
Comprehensive Market Studies (Phase II)
Once a preferred geographic area or site is selected, HMI will begin research of the specific market area identified for hotel/resort development. The intent of the research study is to determine the viability of the market to sustain a successful hotel/resort development. The Market Study Report involves comprehensive research and presents in various formats the subject market’s economic data, specific lodging demand characteristics, primary and secondary competitive lodging supply, detailed site evaluation, common and specific issues, risks, and opportunities for hotel development are identified and addressed.
Comprehensive Market Overview (Phase
II)
The Phase II market study presents detailed research data to support potential hotel/resort development. This comprehensive macro and micro market report is designed to provide all supportive statistics and researched data used to formulate the presented conclusions and recommendations. Multi-year projections to operational stabilization of the hotel including occupancy, average daily room rates and sales revenue (RevPar) will also be presented. We also provide specific recommendations for optimal lodging product development, franchise affiliation, product features/guest amenities, rate structure, and maximum allowable development costs. Conclusions relating to the hotel project's market feasibility are addressed.
This Comprehensive Statistical Market Study report is customarily required when pursuing the financial components of the hotel development. This includes equity and lending structures for the investment. Our Comprehensive Market Study reports are widely accepted by financial lenders, equity participants, and all major hotel companies. This type of report will provide insightful information from which the developer can base future market analysis and development plans. Click here for a market study report outline in PDF format.
2831 North Grandview Blvd.
Suite
209
Pewaukee, WI 53072
(800)
657-0835
HMI@hospitalitymarketers.com