 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
PRELIMINARY COMMUNITY OVERVIEW
MARKET STUDY (PHASE I)
Preliminary Market Overview (Phase I) and
Comprehensive Market Studies (Phase II)
Once a preferred geographic area or site is selected, HMI will begin research of the specific market area identified for hotel/resort development. The intent of the research study is to determine the viability of the market to sustain a successful hotel/resort development. The Market Study Report involves comprehensive research and presents in various formats the subject market’s economic data, specific lodging demand characteristics, primary and secondary competitive lodging supply, detailed site evaluation, common and specific issues, risks, and opportunities for hotel development are identified and addressed.
Preliminary Market Overview (Phase I)
The Phase I market study presents an overview of the market to determine whether the additional Phase II research and comprehensive report presentation is required to pursue the hotel/resort project. The Phase I report is normally an internal document designed to assist the developer in determining whether the market fits their investment objectives. Abbreviated research data for the market and performance objectives are presented to determine the viability of the market to support hotel/resort development. The Phase I report researches all the same components found in a more comprehensive market study. At times, especially in small rural markets this style of report may be used externally for lending and investment purposes. Click here for a market study report outline in PDF format.
2831 North Grandview Blvd.
Suite
209
Pewaukee, WI 53072
(800)
657-0835
HMI@hospitalitymarketers.com