ABOUT MICHAEL HOOL

 

 

About Michael Hool: 

Michael Hool, President of Strategic Hospitality Resources LLC (SHR) has been a member of the Hospitality Marketers International, Inc. (HMI) Hotel Service Network since 2003.  Mr. Hool specializes in the fields of hotel development, market feasibility research, due diligence, repositioning of “tired” hotel properties, operations impact studies and financial projections.  Since being a member of the HMI Hotel Service Network, Mr. Hool has prepared feasibility studies and/or operational proformas and investment analysis for hotels including Hilton Garden Inn, Holiday Inn Express, Comfort Inn & Suites, Sleep Inns, WIngate Inns, Microtel and several “independent” hotels such as the Ambassador Hotel and Iron Horse hotels in Milwaukee and the Julian Inn in Dubuque, Iowa.  He has also completed over thirty “Impact Studies” for Choice Hotels International and Best Western throughout the United States and across Canada.

Mr. Hool brings over thirty years of hospitality experience to his consulting assignments.  Before joining the HMI Hotel Service Network, he formed and operated SHR in 2002 working with owners to determine the best use of their hotel properties by drawing on his expertise in property operations, financial and investment analysis, franchise review and management contract negotiations.  He also sought out redevelopment opportunities which included initiating the redevelopment of the Skirivin Hilton Hotel in Oklahoma City. 

Prior to forming SHR in 2002, Mr. Hool was Director of Development and Controller/Director of Administration for Marcus Hotels and Resorts, a subsidiary of Marcus Corporation in Milwaukee, Wisconsin for almost thirteen years. He pursued opportunities across the US, Canada and Mexico including the development of new properties, the repositioning/redevelopment of “tired properties”, as well as management opportunities.

Prior to joining Marcus Hotels & Resorts, Mr. Hool was a member of the executive management team and controller at hotels and resorts including the Dana Point Resort in Dana Point, California, the Wyndham Southpark in Austin, Texas, the Provo Excelsior Hotel in Provo, Utah and the Sheraton Park Place Hotel in Minneapolis, Minnesota.  Previous to entering the hospitality field, Mr. Hool worked in public accounting in Minneapolis, Minnesota. 

Mr. Hool’s experience includes the development of new and/or the redevelopment of existing hotel properties with evaluation of “tired”/historic properties by using historic tax credits and Tax Incremental Financing (TIF) as well as negotiating public/private partnerships in Madison, Wisconsin and Kansas City, Missouri.  He has expertise in facilitating strategic planning at the corporate and property levels, franchise selection and negotiation of franchise agreements, and third party management agreements.

Property types which Mr. Hool specializes in include economy, midscale, upper midscale and upscale, limited and full-service hotels/resorts, which are chain affiliated as well as independently branded.

Mr. Hool is a member of The International Society of Hospitality Consultants (ISHC), based on his industry reputation and superior knowledge in his area of marketing expertise. In addition to being a member of the ISHC, he is also a member of the Minnesota Society of CPA’s and is a Past National Membership Chairman of the Hospitality Financial and Technical Professional Association.  Mr. Hool is also a member of The Professional Ski Instructor’s Association.  He earned a Master of Arts in Secondary Education from National Louis University as well as a Bachelor of Science in Math and Physics from the College of Emporia Kansas.

 


 

 

 

5415 S. Majors Dr New Berlin, Wisconsin 53151-0445  (800) 657-0835
10014  Majestic Avenue Fort Myers, Florida 33913  (800) 657-0835
HMI@hospitalitymarketers.com