MARKET STUDIES

  



Market Studies
Hospitality Marketers International, Inc. (HMI) market research and analysis studies have been performed nationwide. Large urban markets (including downtown, suburban, and airport locations), highway markets, and small town markets have been studied. We have performed market research for luxury to budget type facilities and full to limited service hotels and resorts. Each market and every property has had an unparalleled twist to it. Universal hotel markets just don't exist!  To see a list of our previous clients please click here.

While our approach follows a set pattern, often we need to adjust our approach to fully comprehend a subject market. We look for applications that will make a hotel or resort unique to the markets it serves. Even with traditional hotel concepts, we often identify niche markets that are under-served. These could be marketing advantages when a new hotel or resort positions itself properly.

Typically, our studies encompass several key areas that, in turn, determine the feasibility of the proposed project. These include:

  • Site Analysis
  • Economic Indicators of the Proposed Property's Primary and Feeder Markets
  • Lodging Room Demand Generators
  • Competitive Lodging Product Supply Analysis
  • Issues, Risks and Opportunities To Be Considered When Developing The Proposed Hotel

We analyze demand generation from a marketing perspective to fully understand the scope of the target market that will be attracted to your facility. Market segmentation models are developed for the proposed property by studying the competitive hotel's market segmentation. Under-served market niches are identified to enable the proposed property to capture greater market share and to provide a competitive advantage.

Our previous "on-property" marketing and operational experience enables us to accurately evaluate lodging demand generation for various types of lodging facilities. It is critical to know the type of lodging demand that can be expected and how it can be attracted to the proposed property. This is essential to the formulation of realistic occupancy projections and ultimately productive marketing plans for the property. With a better understanding of the proposed property's market segmentation, we can formulate representative average daily room rate projections. Ultimately, these projections will be developed into credible revenue projections for the proposed facility. Once these occupancy, average daily rate, and revenue models are determined, revenue projections will be operationally realistic. A developer or investor can determine the feasibility of the proposed facility to substantiate the developmental and operating expenses.

Our market studies can be developed in several different phases and then modified to meet the specific objectives of the individual project. Upon review of the following phases, we invite you to contact HMI  for additional information regarding our market study programs.

 

 

 

 
 

2831 North Grandview Blvd. Suite 209 Pewaukee, WI 53072  (800) 657-0835
HMI@hospitalitymarketers.com HMI@hospitalitymarketers.com