GROWTH STAGE

 Management Evaluation
HMI will evaluate your hotel/resort’s current management structure.  Recommendations will be offered on your management structure so your hotel/resort operates successfully.
 

 Market Review
HMI will review the current market your hotel/resort operates within.  This includes the economic stability of the market, lodging demand service, competitive supply, and performance.  It will also review your product offering, branding, pricing, and overall competitive market position.  Recommendations for effective market positioning will be rendered.
 

Market Planning
HMI will assist you in creating a market plan that is workable, expandable, and adaptable to future changes in the market.  The plan will address key areas including pricing, promotion, product offering, and marketplace opportunities.  Components to be evaluated in the plan include: direct sales, advertising, public relations, and sales promotions.  Click here for a market plan outline in PDF format.
 

 Business Planning
This document will reflect strategies addressing competition, attracting the market, controlling operating expenses, defining management and staffing structure, etc. This will clarify operational goals and objectives of the hotel/resort.
  

 Food & Beverage Operations
Food & beverage operations can be a key component in today’s full-service hotel/resort market.  HMI will assist you in developing a food & beverage concept that supports your hotel/resort’s operations.  This includes product concept, promotion, pricing, management, and staffing, etc. 
 

 Franchise Brand Support Coordination
HMI will continue to assist in coordinating support resources offered by the franchise brand selected to maximize your brand investment. 
 

 Quality Assurance Compliance
Achieving quality assurance for the hotel/resort product style offered is important to attract customers and maintain a positive image in the market.  HMI will assist your hotel/resort in maintaining the appropriate quality assurance compliance standards. 
 

 Consultative Management Support
HMI will offer professional management support to hotel/resort owners and management.  Hotel/resort owners can be as actively involved as desired to maintain control of their investment.  Continual professional hotel/resort management is assured to effectively guide your staff.