CONCEPT STAGE

Concept Stage

• Site Selection Resources
       HMI will use the latest resources to find the best available site for your hotel or resort.    
         

• Feasibility Studies
  A feasibility study is designed to provide a comprehensive overview of the many key market factors related to your hotel/resort business idea.  The purpose is to identify pertinent opportunities or possible issues that could assist your business in being successful in the marketplace.  
  
  The feasibility study will cover:

       o       General Market Description
  o       Subject Site Analysis
  o       Economic Market Overview
  o       Lodging Demand Resources
  o       Competitive Lodging Supply
  o       Opportunities, Issues, and Risks
  o       Conclusions, Projections, and Recommendations
   

•  Financial Performance
  HMI will analyze your financial performance projections to determine the potential economic success of your business.
  

•   Product Concept
  In order for your hotel/resort to be successful you will require a solid product concept to attract your target market.  HMI will assist you in identifying product concepts including brand, property size, facilities, and services offered to attract the maximum lodging demand to your hotel/resort. 
  

•  Market Positioning
  HMI will look at how your property is positioned in the market compared to your competitors.  Recommendations will be made to enhance your market position including product concept, pricing, and promotion.
  

•  Brand Recommendations
  Choosing the proper brand is key in today’s marketplace.  HMI will provide brand, franchise, or independent recommendations based upon market research to attract the maximum lodging demand to your hotel/resort and optimize profitability.

2831 North Grandview Blvd. Suite 209 Pewaukee, WI 53072  (800) 657-0835
HMI@hospitalitymarketers.com